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Russian customers demand information in Russian. A site that offers localised content is more likely to attract and retain a larger share of your target market. A localised web site builds customer loyalty by demonstrating a real commitment to the local market. It should be stressed, however, that the translated web site should contain culturally acceptable terms and should present your company in a professional manner.
The Script Group offer
Script Group offers complete web site localisation. The process involves localisation of web site components and related materials as follows:
Evaluation of your site for cultural readiness. Adaptation of web site contents for a specific target market and target audience in Russia
Translation of the web site files (html, cgi, asp, php, Java, C++, etc) in accordance with our highest-quality translation practices
Localisation of gif, jpg, pdf, Flash, Shockwave and other graphical elements
Web publishing
Development and maintenance of terminology databases to enhance translation quality and reduce maintenance costs
Registration of .RU domain names
Local hosting of a Russian mirror site
Registration with Russian search engines
An update service to keep the translations synchronised with the original
Beta-testing
Web site promotion in Russia
Ongoing translation of customer feedback
The Script Group advantage
Complete web site localisation - we can localise the entire web site: the HTML text, graphics, code and database content
Versatility - we localise web sites deployed on Windows (IIS) and UNIX platforms
Consistency - extensive use of translation memory tools for larger and multi-component projects
Cultural awareness - maximum attention to cultural nuances, conventions and style
Availability - an on-duty project manager is available 24x7 for handling inquiries, accepting orders and giving support and updates, in the course of project implementation and long after that
Maintenance, updates and support - our clients enjoy the benefits of our long-term support and update mechanism, dealing throughout with the same project manager
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